About
Sprague.
Hey, I’m Zach — a designer, developer, and digital strategist with over a decade of experience turning pixels into powerful brand experiences. From sleek websites to high-converting marketing campaigns, I don’t just make things look good — I make them work brilliantly.
I’ve spent years perfecting my craft in web and graphic design, UX/UI strategy, and front-end development. Whether it’s creating high-impact visuals in Adobe Creative Suite, coding responsive designs in HTML, CSS, and JavaScript, or optimizing marketing funnels with HubSpot and Salesforce, I thrive at the intersection of design, technology, and business growth.
My Process: Design with Purpose
A great brand is more than just a logo — it’s a complete experience. My approach always starts with research and strategy, ensuring every design choice serves a function. I specialize in:
Branding & Identity: Logo creation, color theory, and typography that bring a brand to life.
UX/UI & Web Design: Wireframes, high-fidelity prototypes, and full-scale website builds.
Marketing & Automation: Landing pages, email campaigns, and digital ad creatives that drive results.
Front-End Development: Custom-coded solutions with HTML, CSS/SASS, JavaScript, and PHP.
Where I’ve Been
Right now, I’m the Web & Graphic Design Manager at RAD Diversified, where I lead a team designing and developing high-traffic websites and marketing assets for a portfolio of businesses. Before that, I was a Senior Designer at Ensurem, building UX-driven platforms for major insurance providers like Aetna, Humana, and Cigna. I’ve also worked in freight logistics, real estate investment, and SaaS, giving me a unique perspective on a variety of industries.
Beyond the Code
When I’m not designing, you’ll find me dissecting the latest web trends, testing new tools, and probably geeking out over typography. I believe in clean, modern, and innovative design — with just the right balance of strategy and creativity. Let’s build something awesome together.
Written On: 1/30/25 - ❤️
